For one, social media content supports the future of your business, and it helps bring in more followers, likes, and sales. If you feel like adding this would disrupt your work/life balance, you’re not alone.

That’s a common reason why many sole proprietors and home-based businesses never scale. There simply isn’t enough time to take on marketing for new clients. However, it’s crucial that you do.

If you’re wondering about a simple way to grow your business while also earning appreciation for your expertise, social media is the right way to go. Here is a look at how to use social media marketing and content to improve your business.

Why Social Media Marketing Works for Entrepreneurs

When it comes to running your own business, there’s not much room for making content and posting on social media. Marketing is probably the last thing you want to do at the end or beginning of the day when you are just trying to get through a client’s project.

However, those who work from home vastly benefit from social media marketing and posting content online. When you create your brand and put content out there to be shared, your business receives freely earned trust signals and organic traffic. Over time, this builds into social proof, which helps you gain new followers, more engagement, and conversions from social media profiles.

 

Communicate Your Expertise (And Sell Your Product)

Social media is the best place to see what your customers think about what you do. For example, you make a post on your business Facebook page, and potential clients can easily leave a comment or even send you a message.

It’s so easy to communicate and understand the wants of your audience just by spending some time on social media each day. You’ll start to learn what products and services really entice people, while also being able to answer important questions for customers that may lead them towards making a purchase.

Social Sharing and Promotions

When you create content and build a following, you’ll start to see your posts get comments, likes, and shares. Social media is a great platform for selling content and attracting new customers. Every post you make on social media has the potential to reach the right person at the right moment, particularly if you pay attention to who is responding to your posts.

A single post with the right hashtag can bring thousands of views to your brand, and if the content is just what those people are looking for, you’ll likely get more conversions.

Little Marketing Costs

So long as you are not paying to boost your campaigns or purchasing Facebook ads, social media marketing is very cost effective. While it may take time to create graphics and content, it’s really an investment of your time into a project that can pay off considerably in the end.

Additionally, there’s very little daily cost to boosting your posts and running targeted campaigns. You can also market your products to the right audiences if you choose to go with paid Facebook ad targeting. As a social advertiser, you can spend as little as $20 a day to reach thousands of customers who match your buyer persona profile. With a higher daily budget, it could be hundreds of thousands of customers reached per day.

More Brand Awareness

If you’ve just started your business or even if you’ve been working from home for years, social media can only bring more awareness to what you do and how it solves problems for your customers. These are two essential factors to bring more clients and customers to your business.

Even if you spent an hour today optimizing your business page on Facebook, LinkedIn, Twitter, and Instagram, you would likely see a lift in views and likes just by this simple update. Hashtags and keywords in your posts and profile description can make it much easier for customers to find you.

Now imagine just spending 20 minutes or less creating content for these pages. As you build up your content and followers, you’ll get more shares.

That’s because social media content is constantly working for your business, even months after it’s been posted. You never know what people will search to find products, but if you are creating these profiles and content with specific keywords, it’s likely you’ll be found faster.

Earn Massive Business Growth with Social Media Content

What would it be like to simply earn clients without cold emails or messages on LinkedIn? You could potentially set up a funnel to your contact page or eCommerce store right from social media. There are simple ways to set up your profile and landing pages to consistently drive business and increase your sales conversions.

How Can You Create Content and Run Your Business?

Most entrepreneurs perform several roles in their own businesses, including CEO, manager, and tactician, which leaves very little time for marketing and social media. However, for a very affordable investment, you could simply add on this arm to your business and grow your audience within 1 to 2 weeks.

Choose a Top Social Media Management Agency

CET Consulting Inc has provided expert social media content to clients in all industries. From optimizing profiles to be found in search engines to creating social media content to running campaigns for landing pages, they have the resources and tools to quickly maximize your brand on social media.

Best of all, you'll have experts who study your audience and know exactly what to post, saving you time and money. It's the best way to reach targeted audiences and celebrate your best products and services.

Wouldn't it be easier to have a fully informed social media strategy designed to match your business goals?

So whether you want to increase ecommerce sales, develop an email marketing list, or just cultivate a higher following for your brand, CET can help you achieve those goals quickly and affordably.

[Let's Talk About Growing Your Business]

Resources:

Social Media Management:

CET Consulting Inc. for “Done For You” social media content creation, scheduling and management.

Instantly establish your expertise and authority with quality that will content increase engagement and help to drive more traffic to your website.

Say goodbye to content and posts that don’t speak to your audience! With CET you will boost your online appearance, increase your social footprint, and attract the right clients and/or business partners.

Tailwind for Pinterest -

Tailwind is a Pinterest powerhouse tool!

What I like most: Easy to schedule pins, create a schedule based on recommended times in the tool, and recommendations to make your Pinterest boards even better. They’ve just added a Tribe feature which is pretty cool.

Planoly for Instagram -

Planoly is amazing! It works on desktop, iPads, and on smartphones making it really easy to plan and organize Instagram posts. You can find content to regram and schedule your content out over time.

Online tools

Canva -

Canva is a gem for creating great designs.

What I love most: easy to use, great email tutorials, Canva Pro is amazing, and it saves all my designs to reuse and remix later.

Try Canva for FREE for 30 days

Easil - 

Easil’s features are easy to use and make your designs look Pro-quality. Every Single Time.

What I love most: Change colors like a whiz with the color palette generator. This automatic feature will help you choose the best colors to go with your design.

Trello - 

My favorite digital to-do-list! Trello is hot.

What I love most: great to work with team members, color-coded checklists, info travels to all my devices (laptop, tablet, and iPhone).

iPhone apps -

Giphy

Spark Post

Photos -

Stocksy

Unsplash

LibreStock

Books and help for social media and business -

The Art of Social Media: Power Tips for Power Users

Leave Your Mark

Problogger

Enchantment

Please note that some of the links included on this page are affiliate links, and at no additional cost to you, I earn a commission if you decide to purchase using these links. I truly appreciate you using these links and are happy to answer any questions about these products that you may have.

Ready to save time with professional social media management services? Choose a package today.